About

Stephen Kelman

I am a graphic designer with more than 20 years of experience in editorial design, typography and visual communication.

I help businesses, agencies and independent teams create design that is clear, intelligent and built to last – from reports, publications and presentations to brand systems, templates and digital assets. My work has a particular focus on typography, grid systems and a visual approach influenced by Swiss design principles.

I have held senior and director-level roles and have also worked independently with clients who need both strategic thinking and high-level execution. My work is especially suited to projects where content is complex and clarity matters: editorial design, information-heavy layouts, presentation systems, publication design and brand application across print and digital formats.

For businesses

I work with businesses that need thoughtful, high-quality design support across brand, editorial and communications. This can include publications, reports, pitch decks, presentation systems, branded documents, marketing materials and design templates that help teams work more efficiently. I offer both hands-on design and strategic input and can support projects from early structure and art direction through to final delivery for print or digital use.

Contact me about your business needs

For agencies

I freelance with agencies in Scotland and beyond, providing experienced support on editorial, brand, and typography-led projects. I’m comfortable slotting into existing teams, working independently, and handling complex jobs with care and efficiency. I'm particularly well suited to projects involving publications, reports, identity development, presentation design, and design systems where strong structure and close attention to detail are essential.

Contact me about your agency’s needs

For designers, students and individuals

Alongside client work, I create products and educational resources to help designers work more effectively – particularly in Adobe InDesign, typography and grid systems. I share tutorials on YouTube and also offer coaching, training, and tailored support for designers, students, and professionals who want to improve their layout skills, typographic judgement, or overall design systems thinking.

Contact me about products and coaching

Tschichold Archive

The Tschichold Archive is a free online archive of Jan Tschichold's digitised working estate – 2,184 works, 1918 to 1974 – built on the German National Library's open dataset and organised around a timeline of his life. tschicholdarchive.com

Point Sizer

Point Sizer is a typography calculator I created to make choosing type styles more efficient.

Find out more at pointsizer.com

Education

Duncan of Jordanstone College of Art & Design

University of Dundee

BDes (Hons) Graphic Design

2001 — 2005

Awards

Best External Publication Award

CIPR Excellence Awards

Corporate Identity Commendation

Scottish Creative Awards

Publications Commendation

Scottish Creative Awards 2012

Publications Commendation

Scottish Creative Awards 2011

Chairman’s Award for Design

Scottish Design Awards

Publications Award

Scottish Design Awards